An elegant and comfortable 4* hotel in the downtown of Sofia with spacious rooms and excellent service that needed a bit of marketing boost to achieve new glamour after more than 15 years of exploitation and change of ownership.
Our 360 marketing mix aimed to increase hotel occupancy in terms of local and international business customers and tourists, make it a popular destination for business and custom events, promote the restaurant by means of:
- SWOT analyses and brand strategy
- Rebranding
- Print and online materials
- Social media – Facebook, Instagram
- Community and social events
- Content and campaigns management
- Database, analysis, reporting
- Corporate website and campaigns lading pages
- Monthly e-newsletter
- PR
An elegant and comfortable 4* hotel in the downtown of Sofia with spacious rooms and excellent service that needed a bit of marketing boost to achieve new glamour after more than 15 years of exploitation and change of ownership.
Our 360 marketing mix aimed to increase hotel occupancy in terms of local and international business customers and tourists, make it a popular destination for business and custom events, promote the restaurant by means of:
- SWOT analyses and brand strategy
- Rebranding
- Print and online materials
- Social media – Facebook, Instagram
- Community and social events
- Content and campaigns management
- Database, analysis, reporting
- Corporate website and campaigns lading pages
- Monthly e-newsletter
- PR
