Develop and manage

    marketing strategies

    Drive revenue gains and brand awareness through digital marketing



Create Your Way



Right Image is a consultancy company for marketing, PR, events management, outsourced sales and business development services. The company was founded more than 15 years ago by Ludmila Malcheva and Alexander Tsvetkov.

Our experts are with rich international experience and have worked for projects and clients in South East Europe. Our focus are the innovative tech companies, as well as Telecoms and other industries, like Market research & consulting, Insurance, Hotels and leisure industries.

Our social responsibility is reflected in supporting some key international projects. An example is the UNESCO’s “Intangible Cultural Heritage Balkans Forum” in Sofia.


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Ludmila Malcheva

Founder and CEO
<?php echo Pressiana Sokolova

Pressiana Sokolova

Project manager
<?php echo Kaloiana Milinova

Kaloiana Milinova

Digital marketing manager
<?php echo Svetoslava Kuyumdzhieva

Svetoslava Kuyumdzhieva

PR manager

Why choose us

We offer to our clients’ measurement and result oriented projects, reliable and long-term partnership in a flexible and passionate way.

Our goal is to reach and exceed your expectations in every project.


Rich international experience with focus in IT area.


Wide portfolio with different types of profiles.


Reliable, discrete and longterm partnership.


Competitive pricing and flexibility. Result oriented projects

Recent Work

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Event management / PR

Outsorced marketing

PR events management

Hotel Downtown Sofia
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Hotel Downtown Sofia

Corporate identity / Corporate web site / Event management / Marketing materials / PR

An elegant and comfortable 4* hotel in the downtown of Sofia
with spacious rooms and excellent service that needs a bit of marketing boost
to achieve new glamour after more than 15 years of exploitation and change of ownership.

Our 360 marketing mix aimed to increase hotel occupancy
in terms of local and international business customers and tourists
and make it a popular destination for custom events and culinary happenings.

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Lead generation

business development

sales consultancy

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Corporate identity / Corporate web site / Marketing materials

European Health and Insurance Fund is specialized
in providing health and general insurance for companies and individuals.
The organization has changed its name and added
additional services to its portfolio,
so a new brand identity and company web site was needed
to better reflect on those transformations.

We provided to the client:

  • A new brand identity
  • Corporate web site & materials
IoT Adventure forum
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IoT Adventure forum

Corporate web site / Direct sales / Event management / Marketing materials / PR

IoT Adventure Forum 2018 brought together early adopters, seasoned traditional businesses, start-ups,
explorers, developers and IoT strategists eager to discover the potential of the connected world
and exchange best practices and knowledge.

Supported by technology leaders like

HPE Bulgaria, Microsoft, VMware

and prestigious international and local organizations like IOTA, BAIT, Automotive Cluster, etc.

IoT Adventure Forum 2018 recognized the most innovative companies and solutions
and the most impact projects in five categories: Smart City, IoT for Business, Consumer IoT, IoT startup, IoT for Society.
The project incorporates all elements of the event management that we offer to our clients:

  • Overall Project management
  • Messaging and content development
  • Agenda development and speakers’ recruitment
  • Media partners and sponsors
  • A marketing communications program used to recruit delegates
  • Social channels campaign
  • Facility selection and management – including cost of venue and catering
  • Registration management and processing
  • Onsite management
  • Follow up / Lead Generation – Event reporting and assessment
  • Web-site development
Hotel Edelweiss Borovets
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Hotel Edelweiss Borovets

Branding / Corporate identity / Corporate web site

Client: Hotel Edelweiss Borovets

Projects: New hotel Logo and brand identity,


social media channels

Onboard CRM
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Onboard CRM

Corporate web site / Direct sales / Lead generation / Marketing materials

The company provides CRM expertise and data-driven
marketing and sales solutions in 38 locations worldwide.

For their market entry and founding of the operations in Sofia,
the services provided included:

  • Developing of corporate identity and communication materials –
    company web site, presentations, print brochure and other marketing materials
  • Outsourced business development and project management
    included projects for SFDC, Intel channel partners auditing and others.
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Corporate identity / Lead generation / Marketing materials

IGD Security was founded as an information security company,
which offered identity and access management solutions
to prevent theft and protect personal and corporate information. 

For its product launch on the Bulgarian market we provided

  • Corporate identity
  • Communication materials
  • Marketing planning
  • Corporate presentations, web site content
  • Market awareness and positioning of the company
    IT security solutions within the Financial & Public sectors in Bulgaria