Intro

  •  

     

     

    Develop and manage

    marketing strategies

    Drive revenue gains and brand awareness through digital marketing

     GET STARTED

Services

Create Your Way

About

History

Right Image is a consultancy company for marketing, PR, events management, outsourced sales and business development services. The company was founded more than 15 years ago by Ludmila Malcheva and Alexander Tsvetkov.

Our experts are with rich international experience and have worked for projects and clients in South East Europe. Our focus are the innovative tech companies, as well as Telecoms and other industries, like Market research & consulting, Insurance, Hotels and leisure industries.

Our social responsibility is reflected in supporting some key international projects. An example is the UNESCO’s “Intangible Cultural Heritage Balkans Forum” in Sofia.

Team

<?php echo Ludmila Malcheva

Ludmila Malcheva

Founder and CEO
<?php echo Pressiana Sokolova

Pressiana Sokolova

Project manager
<?php echo Kaloiana Milinova

Kaloiana Milinova

Digital marketing manager
<?php echo Alexander Tzvetkov

Alexander Tzvetkov

Event director

Why choose us

We offer to our clients’ measurement and result oriented projects, reliable and long-term partnership in a flexible and passionate way.

Our goal is to reach and exceed your expectations in every project.

EXPERIENCE

Rich international experience with focus in IT area.

PORTFOLIO

Wide portfolio with different types of profiles.

PARTNERSHIP

Reliable, discrete and longterm partnership.

FLEXIBILITY

Competitive pricing and flexibility. Result oriented projects

Recent Work

EZOK ZAD
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EZOK ZAD

Corporate identity / Corporate web site / Marketing materials

European Health and Insurance Fund is specialized
in providing health and general insurance for companies and individuals.
The organization has changed its name and added
additional services to its portfolio,
so a new brand identity and company web site was needed
to better reflect on those transformations.

We provided to the client:

  • A new brand identity
  • Corporate web site & materials
Hotel Downtown Sofia
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Hotel Downtown Sofia

Corporate identity / Corporate web site / Event management / Marketing materials / PR

An elegant and comfortable 4* hotel in the downtown of Sofia
with spacious rooms and excellent service that needs a bit of marketing boost
to achieve new glamour after more than 15 years of exploitation and change of ownership.

Our 360 marketing mix aimed to increase hotel occupancy
in terms of local and international business customers and tourists
and make it a popular destination for custom events and culinary happenings.

IoT Adventure forum
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IoT Adventure forum

Corporate web site / Direct sales / Event management / Marketing materials / PR

IoT Adventure Forum 2018 brought together early adopters, seasoned traditional businesses, start-ups,
explorers, developers and IoT strategists eager to discover the potential of the connected world
and exchange best practices and knowledge.

Supported by technology leaders like

HPE Bulgaria, Microsoft, VMware

and prestigious international and local organizations like IOTA, BAIT, Automotive Cluster, etc.

IoT Adventure Forum 2018 recognized the most innovative companies and solutions
and the most impact projects in five categories: Smart City, IoT for Business, Consumer IoT, IoT startup, IoT for Society.
The project incorporates all elements of the event management that we offer to our clients:

  • Overall Project management
  • Messaging and content development
  • Agenda development and speakers’ recruitment
  • Media partners and sponsors
  • A marketing communications program used to recruit delegates
  • Social channels campaign
  • Facility selection and management – including cost of venue and catering
  • Registration management and processing
  • Onsite management
  • Follow up / Lead Generation – Event reporting and assessment
  • Web-site development
Swarovski - Balkans lead generation
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Swarovski - Balkans lead generation

Direct sales / Lead generation

Swarovski professional line crystal elements for manufacturers needed
local support for direct sales and lead generation.

The project consisted of few stages, starting with online research
followed by telephone calls to verify contacts
and identify the right decision maker at each prospect client.

Lead qualification and generation, assistance in setting up of local meetings.

Bulstrad
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Bulstrad

Event management / PR

Client: One of the top Insurance Companies in Bulgaria

Projects: Organization of company’s internal and external meetings;
Press conferences,
media monitoring.

IGD SECURITY
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IGD SECURITY

Corporate identity / Lead generation / Marketing materials

IGD Security was founded as an information security company,
which offered identity and access management solutions
to prevent theft and protect personal and corporate information. 

For its product launch on the Bulgarian market we provided

  • Corporate identity
  • Communication materials
  • Marketing planning
  • Corporate presentations, web site content
  • Market awareness and positioning of the company
    IT security solutions within the Financial & Public sectors in Bulgaria
Aqua planet
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Aqua planet

Corporate identity / Marketing materials

Aqua planet Primorsko – Aqua park in the center of Primorsko
offering more than twenty attractions.

Marketing  services – to promote the aqua park
and increase sales

  • Brand assessment, SWOT
  • Rebranding (pending)
  • Marketing plan: ATL/BTL and PR
  • Corporate identity: print and online materials
  • Social channels – Facebook
Onboard CRM
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Onboard CRM

Corporate web site / Direct sales / Lead generation / Marketing materials

The company provides CRM expertise and data-driven
marketing and sales solutions in 38 locations worldwide.

For their market entry and founding of the operations in Sofia,
the services provided included:

  • Developing of corporate identity and communication materials –
    company web site, presentations, print brochure and other marketing materials
  • Outsourced business development and project management
    included projects for SFDC, Intel channel partners auditing and others.

Testimonial

Contact

 

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