Develop and manage

    marketing strategies

    Drive revenue gains and brand awareness through digital marketing



Create Your Way



Right Image is a marketing agency specialized in digital marketing, online and onsite event management and PR. The company was founded more than 15 years ago by Ludmila Malcheva and Alexander Tsvetkov.

Our experts are with rich international experience and have worked for projects and clients in South East Europe. Our focus are the innovative tech companies, as well as Telecoms and other industries, like Market research & consulting, Insurance, Hotels and leisure industries.

Our social responsibility is reflected in supporting some key international projects. An example is the UNESCO’s “Intangible Cultural Heritage Balkans Forum” in Sofia.


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Ludmila Malcheva

Founder and CEO
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Pressiana Sokolova

Project manager
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Kaloiana Milinova

Digital marketing manager
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Svetoslava Kuyumdzhieva

PR manager

Why choose us

We offer to our clients’ measurement and result-oriented projects, reliable and long-term partnership in a flexible and passionate way.

Our goal is to reach and exceed your expectations in every project.


Rich international experience with focus in IT area.


Wide portfolio with different types of profiles.


Reliable, discreet and long-term partnership.


Competitive pricing and flexibility. Result oriented projects

Recent Work

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Lead generation

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. 

We deliver outsourced marketing services to the local Bulgarian office in terms of:

Business development

Sales consultancy

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Lead generation / PR / Virtual and Onsite events

Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services.

We work with the Bulgarian office on an ad hoc basis. Recent projects include:

  • C-level series of executive events planning, management, organisation and reporting
  • Lead generation – client Database development
  • Onsite conference support – email campaigns and follow up
  • PR – articles and press release preparation, targeted media distribution
Onboard CRM
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Onboard CRM

Content development / Lead generation / Websites and Landing pages

The company provides CRM expertise and data-driven
marketing and sales solutions in 38 locations worldwide.

For their market entry and founding of the operations in Sofia,
the services provided included:

  • Developing of corporate identity and communication materials –
    company web site, presentations, print brochure and other marketing materials
  • Outsourced business development and project management
    included projects for SFDC, Intel channel partners auditing and others.
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Websites and Landing pages

European Health and Insurance Fund is specialized
in providing health and general insurance for companies and individuals.
The organization has changed its name and added
additional services to its portfolio,
so a new brand identity and company web site was needed
to better reflect on those transformations.

We provided to the client:

  • A new brand identity
  • Corporate web site & materials